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Adam Weitzel

Passionate Senior Creative with Proven Expertise in Crafting Compelling Visual Narratives for Outdoor Lifestyle Brands.


So why should I be your next Creative Director?

Collaborator Quotes

“He not only comprehends the intricacies of marketing communications but also challenges the team to delve into details that ultimately refine our strategies. His contributions were pivotal in elevating the caliber of not only Kelty’s annual marketing campaigns, but the brand as a whole.” - Kyle Ogilvie

“As an adventure filmmaker, one of the easiest I’ve worked with…” - Austin Smith

“His talent is obvious, his work proves that instantly. What you don’t see is behind the scenes and the passion, persistence, and joy he brings to set. I would LOVE to have Adam in the VF family again.” - Kalen Thorien

“Adam has been one of the standout filmers/content producers in my 15 years as a professional snowboarder. He has always been prepared, motivated and brings an extra spark to the filming unit. I’m always excited when I see his name on a call sheet.” - Bryan Fox

“Adam's ability to succeed individually or in a group is shadowed only by his discipline toward the highest levels of integrity and excellence for his creative deliverables.” - Kevin Fung


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Creative Specialist and Art Director with over 12 years of experience in shaping creative strategies, overseeing design and production, and providing innovative art direction. Seeking opportunities to utilize my strong art direction skills to lead creative teams and deliver impactful solutions for clients.


Experience

Exxel Outdoors

Photo & Video Manager October 2021- Present

  • As a project manager, fielded and managed all photo and video requests for Exxel's 10+ brands, with a strong emphasis on art direction to ensure visually engaging content.

  • Proactively collaborate with Brand Directors and Marketing Managers to plan and art direct photo and video content and campaigns.

  • Created and managed a flexible photo and video shooting schedule, accommodating high-priority shoots, while providing art direction for each shoot.

  • Oversee production timelines with consistent communication, ensuring alignment with art direction and creative objectives.

  • Direct all aspects of studio photography and video shoots, including art direction, and operated additional cameras for on-site photo and video sessions.

  • Manage and Art Direct the post-production process for all photo and video projects, from retouching to final color grading.

  • Developed and oversaw Standard Operating Procedures (SOPs) for project review, file trafficking, and delivery, ensuring on-time distribution of assets with adherence to art direction guidelines.

  • Continually reviewed processes and identified more effective ways to produce photo and video content while collaborating with each brand, focusing on art direction.

  • Manage the photo and video studio, including maintenance and equipment updates, to support high-quality art direction.

Video Producer October 2019 - October 2021

  • Scheduled and managed entire cycle of video production process for all 10 brands across the diverse portfolio of Exxel Outdoors

  • Developed and implemented Video Brief Template for multiple diverse product categories- from airbeds to camping equipment to travel.

  • Schedule and manage studio production for all 10 brands under the Exxel Outdoors brand.

  • Developed equipment purchase plan for start of internal video production program.

  • Create, manage and track all video project budgets and production timelines to ensure on-time delivery of seasonal assets as well as urgent asset requests during GTM process.

  • Developed and executed strategy for video streaming production of virtual sales meetings for all 10 Exxel brands.

  • Delivered key urgent assets for emergency virtual sales meetings during pandemic lockdown.

  • Developed video best practices for video conference meetings during pandemic lockdown

Duarte Studios

Director of Strategy & Production November 2017 - May 2019

Concept commercial video & photo solutions for corporate and retail clients including Four Seasons Resorts, Bank of Hawaii, Ritz Carlton, Royal Hawaiian Center and several other Fortune 500 companies.

  • Content ideation & development.

  • Created & managed production schedules for all video & photo shoots.

  • Created & oversee detailed production budgets while ensuring clear communication to agency partners as well as clients in regards to project status.

  • Lead production and collaborate on-set with clients to ensure the highest quality content, efficient production flow & constant communication.

  • Lead post-production timeline and asset delivery to client.

  • Developed subscription based video program for corporate and retail clients that delivers templated quick turn videos for social media.

Smartwool
Media Producer
September 2014 - October 2017 (3 years 2 months) Steamboat Springs, Colorado

Video

  • Scheduled and managed every component of production process for seasonal and non-seasonal video requests.

  • Developed and implemented video brief template for efficient collaboration on seasonal asset requests, GTM process assets and other internal video requests.

  • Collaborated with management team to strategize & build robust educational video library for retail associate app focused on building product knowledge while giving a behind the scenes look at the brand, the athletes and the manufacturing process. 

  • Collaborated with Athlete Manager to ideate, plan and execute seasonal video projects featuring Smartwool’s continually growing athlete roster.

  • Collaborated with key departments to identify pinnacle products for early season asset collection to be distributed during the GTM process. 

  • Created, managed and tracked all video project budgets and production timelines to ensure on time delivery of seasonal assets as well as urgent asset requests during GTM process. 

  • Collaborated with Leadership Team to produce non-seasonal video projects.

Photo

  • Scheduled and managed every component of production process for seasonal and non-seasonal photo requests.

  • Developed and implemented photography brief template for efficient collaboration on seasonal asset requests, GTM process assets and other internal photography requests.

  • Built and maintained external photographers network for contract photography projects. 

  • Created and managed production schedule for contract photography projects including casting, crew travel, and asset delivery.

  • Provided assistance of creative execution of photo shoots including art direction.

  • Led photography selection for Brand & Creative team approval. 

Education

The Los Angeles Film School Filmmaking; Cinematography · (2006 - 2007)

Jamestown Community College
Digital Communication and Media/Multimedia · (2002 - 2004)


Kelty

Follow Your Further.

Project Details

Ultimate Direction

Tools for the Self-Propelled.

Project Details

Smartwool

Athlete Adventures.

Project Details

Sierra Designs

Think Outside.

Project Details

Four Seasons Maui

Luxurious Adventures Await.

Project Details

Ask me about getting hit in the head with a piece of ice while climbing with Conrad.

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