I've championed the creation, scheduling, and management of production timelines, deftly balancing the demands of Kelty’s content demands. Collaborating closely with cross-functional teams, I've led the charge in post-production, ensuring that the final visual narratives harmoniously echo the brand's ethos. My approach is unwaveringly consumer-centric, ensuring that every step of the consumer funnel is embraced through compelling content. From initial brand awareness to post-purchase engagement, I meticulously curate visual narratives that resonate, captivate, and guide potential customers seamlessly through their journey. By strategically crafting content for every phase, I am dedicated to enhancing brand loyalty, driving conversions, and creating a holistic consumer experience that leaves no part of the funnel untouched.
A Visual Trail-map
From the controlled environment of studio photography to the vibrant authenticity of lifestyle photography, and spanning to the captivating world of video content, I am responsible for overseeing each step with meticulous attention
Currently the best performing ad Kelty has deployed.