So why should I be your next Creative Director?

Collaborator Quotes

“He not only comprehends the intricacies of marketing communications but also challenges the team to delve into details that ultimately refine our strategies. His contributions were pivotal in elevating the caliber of not only Kelty’s annual marketing campaigns, but the brand as a whole.” - Kyle Ogilvie

“As an adventure filmmaker, one of the easiest I’ve worked with…” - Austin Smith

“His talent is obvious, his work proves that instantly. What you don’t see is behind the scenes and the passion, persistence, and joy he brings to set. I would LOVE to have Adam in the VF family again.” - Kalen Thorien

“Adam has been one of the standout filmers/content producers in my 15 years as a professional snowboarder. He has always been prepared, motivated and brings an extra spark to the filming unit. I’m always excited when I see his name on a call sheet.” - Bryan Fox

“Adam's ability to succeed individually or in a group is shadowed only by his discipline toward the highest levels of integrity and excellence for his creative deliverables.” - Kevin Fung

Creative Specialist and Art Director with over 12 years of experience in shaping creative strategies, overseeing design and production, and providing innovative art direction. Seeking opportunities to utilize my strong art direction skills to lead creative teams and deliver impactful solutions for clients.

Experience

Exxel Outdoors

Visual Content Director October 2021- Present

• Creative Leadership: Spearheaded the art direction for a diverse portfolio of 10+ brands, orchestrating all aspects of visual storytelling through photo and video content. Led creative conceptualization sessions with Brand Directors and Marketing Managers to ensure that visual representations align with brand identity and campaign goals.

• Creative Direction of Production: Directed both studio and on-location photography and video shoots, enhancing visual narratives through meticulous scene composition, lighting, and shot selection. Played a hands-on role in operating cameras and guiding the visual execution to capture the essence of each brand.

• Collaborative Campaign Development: Co-developed cross-channel marketing campaigns, focusing on integrating artistic visuals into social media and email content that significantly increased engagement metrics by nearly 3X through innovative art direction.

• Post-Production Artistic Supervision: Managed the artistic aspects of the post-production process, including photo retouching, video editing, and final color grading. Ensured that all finished assets reflect the intended artistic vision and maintain the highest quality standards.

• Process Innovation in Creative Workflow: Implemented and oversaw Standard Operating Procedures (SOPs) specifically tailored to enhance artistic workflows within the team. Regularly reviewed and optimized creative processes to boost efficiency and output quality.

• Studio and Equipment Management: Maintained oversight of the photo and video studio, ensuring it is equipped with state-of-the-art technology that supports advanced artistic production. Updated and managed equipment to keep pace with industry standards and creative trends.

Video Producer October 2019 - October 2021

• Scheduled and managed entire cycle of video production process for all 10 brands across the diverse portfolio of Exxel Outdoors

• Developed and implemented Video Brief Template for multiple diverse product categories- from airbeds to camping equipment to travel.

• Schedule and manage studio production for all 10 brands under the Exxel Outdoors brand.

• Developed equipment purchase plan for start of internal video production program.

• Create, manage and track all video project budgets and production timelines to ensure on-time delivery of seasonal assets as well as urgent asset requests during GTM process.

• Developed and executed strategy for video streaming production of virtual sales meetings for all 10 Exxel brands.

• Delivered key urgent assets for emergency virtual sales meetings during pandemic lockdown.

• Developed video best practices for video conference meetings during pandemic lockdown

Duarte Studios

Director of Strategy & Production November 2017 - May 2019

Concept commercial video & photo solutions for corporate and retail clients including Four Seasons Resorts, Bank of Hawaii, Ritz Carlton, Royal Hawaiian Center and several other Fortune 500 companies.

• Created & managed production schedules for video & photo shoots.

• Lead post-production timeline and asset delivery to client.

• Developed subscription based video program for corporate and retail clients that delivers templated quick turn videos for social media.

Smartwool
Media Producer September 2014 - October 2017 (3 years 2 months) Steamboat Springs, Colorado

Video

• Scheduled and managed every component of production process for seasonal and non-seasonal video requests.

• Developed and implemented video brief template for efficient collaboration on seasonal asset requests, GTM process assets and other internal video requests.

• Collaborated with management team to strategize & build robust educational video library for retail associate app focused on building product knowledge while giving a behind the scenes look at the brand, the athletes and the manufacturing process. 

• Collaborated with Athlete Manager to ideate, plan and execute seasonal video projects featuring Smartwool’s continually growing athlete roster.

• Collaborated with key departments to identify pinnacle products for early season asset collection to be distributed during the GTM process. 

• Created, managed and tracked all video project budgets and production timelines to ensure on time delivery of seasonal assets as well as urgent asset requests during GTM process. 

• Collaborated with Leadership Team to produce non-seasonal video projects.

Photo

• Scheduled and managed every component of production process for seasonal and non-seasonal photo requests.

• Developed and implemented photography brief template for efficient collaboration on seasonal asset requests, GTM process assets and other internal photography requests.

• Built and maintained external photographers network for contract photography projects. 

• Created and managed production schedule for contract photography projects including casting, crew travel, and asset delivery.

• Provided assistance of creative execution of photo shoots including art direction.

• Led photography selection for Brand & Creative team approval. 

Education

The Los Angeles Film School Filmmaking; Cinematography · (2006 - 2007)

Jamestown Community College
Digital Communication and Media/Multimedia · (2002 - 2004)